• Eco Friendly
  • Conflict Free Diamonds
  • Recycled Metals
• Engagement Rings
  • Where to Start
  • Questions to Ask Your Jeweler
  • How to Choose a Diamond
  • How to Choose Metal
• Custom Jewelry
  • Jewelry Care
  • The Advantage of Custom
  • The Custom Design Process
  • Policy
• Diamonds
  • What Makes a Good Diamond
  • Shapes
  • Cut
  • Clarity
  • Color
  • Carat
  • Certificate
  • Diamond Symmetry
  • Diamond Culet
  • Diamond Girdle
  • Diamond Polish
  • Diamond Sparkle
  • Triple Excellent Diamond
  • Diamond Grading Process
• Metals
  • Platinum
  • 18 Karat Gold
  • 14 Karat Gold
  • Silver
  • Palladium
  • Tungsten
  • Titanium
  • Cobalt
  • Yellow Gold
  • White Gold
  • Rose Gold
  • Gold Alloys
  • Mokume Gane
• Gemstones
  • Mohs Hardness Scale
  • Color
  • Clarity
  • Cut
  • Size
  • Birthstones
  • Lab Grown Color Gemstones
  • Precious Gemstones
  • Semi-Precious Gemstones
  • Lab Created
  • Simulant vs. Synthetic
  • Sapphires
  • Moissanite
  • Cubic Zirconia
• Glossary

Platinum

plat·​i·​num | ˈplat-nəm

noun

The most precious of white metals

Platinum is a silvery white metal. On the periodic table, platinum has an atomic number of 79. It is highly popular in jewelry making because it is dense but malleable, and is highly unreactive, with a silvery-white sheen to it that makes it ideal for settings. Sitting next to gold on the periodic table, it is precious. It is considered the strongest metal for holding diamonds due to its higher durability than gold, lasting three times longer than gold in application. Typically platinum is mixed with 5-10% alloy to make the metal denser. The metal is also hypoallergenic and is therefore used frequently for those with common metal allergies. It also never fades in color and does not suffer from oxidation that silver and other semi-precious metals do.